On July 16, 2025, Al-Sadah for Exhibitions and Conferences Organization, in collaboration with the Institute of Education, Heritage and Tourism (IETT), organized the 26th International Forum on Tourism Programs and Hotel Services in Tirana.
The forum was attended by travel agencies, institutions, notable figures, businesses, and professionals from Saudi Arabia and Albania, creating a broad platform for building relationships, partnerships, and collaborations in the tourism sector between the two countries.
The forum focused on promoting Saudi Arabia as an emerging tourist destination under Vision 2030, as well as strengthening cultural and tourism exchanges between the two nations.
At the opening ceremony, the Director of IETT, Dr. Nevila Nika, delivered a welcome speech to the participants, while the Chairman of the Board of Directors of IETT, Prof. Dr. Ramiz Zekaj, gave a speech on the importance of tourism as a driver of economic development and a bridge between cultures, emphasizing the role of concrete collaborations in this sector.
The guest of honor was His Excellency Mr. Faisal Hifzi Ghazi, the Ambassador of the Kingdom of Saudi Arabia to Albania, who presented a certificate of appreciation to the organizer and CEO of Al-Sadah, Mr. Ibrahim Al Hebshi, in recognition of his contribution to promoting Arab tourism in Albania.
