The Institute of Education, Heritage, and Tourism (IETT) Albania proudly participated in the Business Travel Roadshow (BTR) Winter Edition, held at Hilton Riyadh Hotel & Residences on October 6–7, 2025.
During this important international event, IETT held a series of productive meetings, networking sessions, and interactive workshops, which generated strong interest in Albania’s rich cultural heritage and diverse tourism potential.
Over the two days, IETT built valuable connections with leading travel partners from Saudi Arabia and the GCC countries, paving the way for future collaborations and joint initiatives promoting Albania as a distinctive and inspiring destination.
