“Fan S. Noli” University of Korça, Faculty of Economics and the Institute of Education, Heritage, and Tourism are pleased to announce the Call for Papers for the upcoming Student Conference: “Business Challenges in the Digital Age”, which will be held online on June 9, 2021.

CONFERENCE OBJECTIVE
The aim of the conference is to provide a forum for students to present technical papers. It offers a unique opportunity for students to connect with peers from other universities and share their perspectives on meaningful issues. Students are also encouraged to develop ideas and present innovative and challenging initiatives. This conference, focused on the challenges faced by businesses in the digital era, seeks to broaden student knowledge through presented papers and micro-discussions.

SUBTOPICS
The student conference presentations will be organized into 12 subtopics, designed to cover both broad and specific issues related to business challenges in the digital age. The listed subtopics are not meant to restrict submissions but rather to indicate the expected scope of discussions. Special attention will be given to case studies on current digital experiences in various businesses before and during the pandemic.

– Social Media Marketing
– E-commerce
– Innovation and Digital Transformation
– Branding Strategies
– Creativity
– Internet Advertising
– Marketing Technology
– Customer Experience
– Data and Analytics
– Online Marketing
– Content Marketing
– Email Marketing

IMPORTANT DATES
– Abstract Submission Deadline: May 18, 2021
– Notification of Abstract Acceptance: May 20, 2021
– Full Paper Submission Deadline: May 30, 2021
– Final Paper Acceptance Notification: June 4, 2021
– Draft Program Release: June 6, 2021
– Conference Date: June 9, 2021

SCIENTIFIC AND ORGANIZING COMMITTEE
Chair: Assoc. Prof. Dr. Ledina Alolli
Members:
Fan S. Noli University, UNIKO
Assoc. Prof. Dr. Eleina Qirici | Dr. Benita Stavre | Assoc. Prof. Dr. Sonela Stillo | Assoc. Prof. Dr. Esmeralda Shkira | Assoc. Prof. Dr. Mamica Nene | Assoc. Prof. Dr. Oriola Theodhori | Dr. Landi Gushi | Dr. Marenglena Hoxhaj | Dr. Alma Zhilla | Dr. Denada Olli | Dr. Rafail Prodani

Canadian Institute of Technology, CIT
PhD. Blendi Shima | PhD. Altin Kulli

Albanian University, AU
Dr. Gilberta Hadaj | Dr. Genti Cela

Conference Coordinators:
Alma Zhilla, University of Korça | Anisa Hykaj, Resilda Muça, IETT Albania