The Department of Education at IETT, in collaboration with the Canadian Institute of Technology (CIT), organized a two-day training on “Digital & Internet Marketing” with lecturers Dr. Enriko Ceko and Dr. Oriola Musa. They covered theoretical topics such as the role of advertising and other promotional elements in marketing, the evolution of the concept of Integrated Marketing Communication (IMC), the growing value of IMC in advertising and promotional programs, and more.
Additionally, practical aspects of marketing were explored through critical analyses, various exercises, real-life case studies, and evaluations of existing digital marketing strategies and platforms. At the end of the sessions, participants were awarded certificates.
